Your go-to strategy for inexpensive way of developing your business

Digital marketing is one the most inexpensive way of developing online communication channels where valuable information can be exchanged globally. In other words, digital marketing is a combination of online activities which help individuals and business entities facilitate their marketing objectives across the world.

Digital Marketing is simply marketing of your product or service onto digital platforms so as to hold onto your loyal consumers as well as increase your reach to new potential target audience by using some strategies and techniques.

Some of the popular techniques of digital marketing are search engine optimization (see affordable small business SEO), Content marketing, Email marketing, Websites, and blogs, Pay per click (PPC), and Social Media

And because the world has become excessively accustomed to the internet and digital devices, people go online to find answers to their problems. A business is supposed to provide a solution or a set of solutions to different problems.

The important thing to consider is how well a business communicates with its audience. Digital marketing gives power to brands to advertise whatever they are offering. A business can achieve multiple objectives by employing a carefully devised digital marketing strategy. The main objectives include:

  • Enhancement of web presence
  • Locating the targeted audience
  • Develop a communication with the audience
  • Understanding consumer behavior
  • Generating Leads
  • Creating brand identity
  • Getting Feedback’s and
  • Modifying a solution in a way your audience appreciate

If you are a business, it is highly advisable that you let your customers rate, comment, rank, review and talk about your products and services. Let’s imagine you are providing a series of products or services.

How would you evaluate the performance of products and services that you offer? If you are a bit skeptical on how you are able to objectify, it’s fairly important to check some business’ digital marketing quotes to get away from ‘shiny object’ syndrome in business.

Nowadays, social media is the sole and very effective platform which rightly serves this purpose. Social media marketing is not all about providing information but to extract information from the public. That information can prove to be advantageous if used appropriately. This is how you can make your business a huge success in the era of social media.

Digital media has completely reshaped the application of marketing. Marketing is unprecedentedly dependent on technology. Since technology changes rapidly, marketing strategies keep changing day by day.

Some of the recently developed digital marketing strategies are video marketing and online behavioral advertising. So, if you have an idea, a business or opinion, let the world refine it for you. Use digital marketing strategies to make a big impact on you consumers.

Best Strategies to Determine Your Service Rate as Freelancer

Setting up the rate when you are a newbie in freelancing industry is quite difficult. If you charge too high, you might miss job opportunities because other freelancers charge lower than you. If you charge too little, you will be considered as an amateur and your earning will not be enough to make a living.

So, the question is- how will you determine the price of your freelance service?


Cost Plus Pricing

You charge an extra amount on top of the material cost. This is usually used by freelance artists, videographers, and photographers, customer service representatives, and transcription services online providers.

While for the freelance writers and web designers, it is more varied. They charge per number of words or per project basis.


Value-Driven Pricing

Independent contractors like graphic designers start with flat rate and charge add-ons for the client’s request.


Market Rate Pricing

Check how much other freelancers are charging for the services they rendered. Compare their rates. Take note that professional freelancers who specialize in their niche ask higher price compared to beginners.

Location is another factor that affects the freelancing market rates. Writers in US charge more than those who reside in India or outsource staffing in Philippines.


Other Pricing Structures:

  • Fixed Rate – This is per project basis. For instance, as a freelance digital marketer you ask for $1,500 per month. However, you need to determine the time and effort that you are going to spend on the project and then propose your monthly estimate. This is important because the job might take more time if it is a bit complicated. To gain mutual benefit, it’s best to compromise with your client.
  • Per Hour Rate – Freelancers bill their clients for the hours used to complete the tasks or project.
  • Daily or Weekly Rates – This is convenient for starters who work for a number of days or one week only. Most clients prefer this rating system because it assures that you will be focusing on the project and deliver it on time.


When you are just beginning your career in the freelancing industry, it is fine to undercharge a little. Then as you build your online portfolio and your clients are giving you positive reviews, you can start charging the ongoing rate or how much you think you deserve for the effort you spend for each project.


The benefits of businesses that are into digital marketing

Because of digital media marketing, you can now store and use data in digital format that can be released to the targeted audience anywhere, anytime. In digital media marketing, you can store and use audio, graphics, video, and text data according to your own marketing convenience, and can direct them to the desired area, even globally through the internet.

For greater impacts and for the sake of good presentation, you can combine data like text, audio, video, and graphics and offer your product or service to potential customers. What used to be once the efforts of many to present a product or service, has now become an automated procedure since you do not need a large number of a workforce to reach even globally.

If you think about it, marketing has started from a physical showroom and has reached its current destination of the virtual showroom, enabling a faster, professional and wider reach much economically. The world of internet has offered enormous ease when it comes to marketing.

The digital media marketing has tremendously benefited from the internet. While sitting in the comfort of your own office, you can now market your product to the other corner of the world. This is the great benefit of digital marketing through the internet.

Digital marketing should not be confused with internet marketing as different marketing approaches are made in both of the cases. While digital media marketing is not just limited to the internet, internet marketing is just limited to the internet where you can display whatever information you want for the targeted viewers, anywhere in the world.

Digital marketing is not limited just to the internet, it goes much beyond that. As the digital marketing media, you have Short Message Services, SMS, through cell phones; Voice broadcast; Blogs, Websites, RSS, feeds; Podcasts; Video emails; Outdoor digital displays, etc. All of these channels can be utilized by any licensed money lender singapore

The importance of digital media marketing has proven itself as an essential part of a business and as a fast mean of transferring information.

And because advertisers today use different media to attract and direct the customers to the targeted source, such as websites, blogs, other audio, and video sources,  you now must create a digital marketing strategy to attract potential customers towards your products or services. If you are a finance business who offers unsecured cash loan, you would want to explore different media such as video marketing, social media or blogging.

While digital media marketing has changed the whole concept of marketing, it is necessary to employ multiple channels of delivery while using digital marketing techniques. The digital marketing will be more advantageous and be yielding if carefully and sensibly planned and presented to the targeted audience.


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